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The Newborn Care Solutions Agency Addresses Growing Demand for Evidence-Based Newborn Sleep Training

PressAdvantage

PHOENIX, AZ – January 15, 2026 – PRESSADVANTAGE –

The Newborn Care Solutions Agency is responding to increasing parental concerns about infant sleep deprivation by emphasizing gentle, developmentally appropriate approaches to newborn rest that avoid controversial cry-it-out methods. The agency, which represents the only placement service founded by an internationally accredited training provider, connects families nationwide with certified professionals who support healthy sleep patterns through responsive care.

The agency’s Newborn Care Specialist professionals undergo rigorous training in infant development, safe sleep practices, and feeding support. Unlike traditional sleep consultants who may employ cry-based methods, these specialists focus on understanding individual infant needs, supporting nervous system regulation, and building predictable routines without rigid scheduling.

Newborn Care Solutions Agency Logo

“Newborn sleep isn’t something to be forced or trained through distress-based methods,” says Tonya Sakowicz, founder of The Newborn Care Solutions Agency and a nationally recognized leader in professional newborn education. “When families understand what is normal, what is safe, and what is developmentally appropriate, sleep improves naturally without distress for the baby or guilt for the parent.”

Recent surveys indicate that sleep deprivation affects nearly 70 percent of new parents during the first six months, often leading families to seek solutions that may not align with current pediatric recommendations for newborn development. The agency’s approach focuses on evidence-based methods that work with infant biology rather than against it.

Newborn Sleep Training through the agency’s approach involves creating age-appropriate wake windows, consistent feeding support, environmental adjustments, and gentle soothing techniques. Specialists observe patterns over time and adjust care responsively, helping families establish sustainable sleep habits that evolve with the child’s development.

Overnight support has become particularly valuable for families managing sleep deprivation while maintaining work responsibilities or recovering from birth. Specialists manage nighttime feedings, diapering, and soothing while keeping parents informed and involved according to their preferences and values.

“Rest is not a luxury for new parents—it’s a health necessity,” explains Sakowicz. “When parents get adequate sleep, they heal physically and emotionally, allowing them to show up for their baby with clarity and patience. Our specialists provide that critical support while ensuring babies receive the responsive care they need.”

The agency maintains strict screening protocols for all specialists, including comprehensive background checks and verification of training credentials. Many specialists hold additional certifications as doulas or lactation consultants, providing families with comprehensive postpartum support.

The Newborn Care Solutions Agency serves families across the United States through a bespoke matching process that considers each family’s unique needs, values, and circumstances. The agency prioritizes client privacy and safety throughout the placement process while maintaining relationships with high-profile families and industry leaders who value discretion and excellence in newborn care.

Founded on internationally recognized training standards, The Newborn Care Solutions Agency continues to set industry benchmarks for professional newborn care services, helping families navigate the challenging early weeks with confidence and support.

###

For more information about The Newborn Care Solutions Agency, contact the company here:

The Newborn Care Solutions Agency
Tonya Sakowicz
602-695-6775
agency@newborncaresolutions.com
Phoenix, Arizona

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},
/* ──────────────── 2. Placement Agency ──────────────── */
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/* ──────────────── 3. Person ▸ Tonya Sakowicz ──────────────── */
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“name”: “When can I start sleep training my baby?”,
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“name”: “Is cry it out safe for newborns?”,
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“text”: “No, cry it out methods are not recommended for newborn babies. Newborns are not capable of self-soothing in the way older babies may eventually learn. Their crying is their primary form of communication, not manipulation. Major pediatric organizations emphasize that newborns require responsive care. Ignoring a newborn’s cries does not teach them to sleep; it simply leaves their needs for hunger, comfort, or connection unmet. Responsive care during the newborn stage helps babies feel secure and builds healthy attachment.”
}
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“@type”: “Question”,
“name”: “How can I help my newborn sleep better without sleep training?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “You can help your newborn sleep better by creating a safe and comfortable sleep environment, establishing consistent bedtime routines, learning to read your baby’s sleep cues, ensuring they are well-fed, and responding to their needs promptly. Practice putting your baby down drowsy but awake occasionally to begin building sleep foundations. Keep the room dark at night and expose your baby to natural light during the day to help develop their circadian rhythm. Swaddling, white noise, and gentle rocking can also help soothe newborns to sleep.”
}
},
{
“@type”: “Question”,
“name”: “How much should a newborn sleep?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Newborns typically sleep anywhere from 14 to 17 hours a day, but this sleep is spread out in short bursts throughout the day and night. Each sleep period may last anywhere from 10 minutes to 2 hours. There is a wide range of normal for newborn sleep, and every baby is different. Newborns do not yet have established circadian rhythms, which is why they may have their days and nights reversed. By around 3 months, babies begin to develop more predictable sleep patterns.”
}
},
{
“@type”: “Question”,
“name”: “What is the fourth trimester and how does it affect newborn sleep?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “The fourth trimester refers to the first three months after birth when your baby continues to develop as they adjust to life outside the womb. During this time, newborns biologically rely on parents to fall asleep, need to be fed around the clock, need help regulating their temperature, and have not yet developed their circadian rhythm. This is why sleep training is not appropriate during this stage. Instead, focus on responsive care, meeting your baby’s needs promptly, and creating a nurturing environment that mimics the comfort of the womb.”
}
},
{
“@type”: “Question”,
“name”: “When do newborns develop a sleep schedule?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Newborns do not have the ability to follow a set sleep schedule. It takes between 3 and 4 months for a baby to develop their circadian rhythm, which regulates the sleep-wake cycle. Until then, newborns sleep in irregular patterns throughout the day and night. By around 3 to 4 months, you may notice more predictable sleep patterns emerging. Once your baby shows signs of a more consistent schedule and can go longer stretches between feeds, you can begin to establish more structured routines.”
}
}
]
}

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